DIGITAL ORGANIC STRATEGY
We always get fired up when new projects land on our doorstep because it means we can start fresh with a original and exciting idea. That’s what we live for at Storyhead – creating concepts and strategies that focus on the end results – which is usually increased sales and profits (who doesn’t love those kind of results …)
Our expertise lies in creating and managing the propagation of the content to reach the desired target market, using the latest tools to design online environments and content to engage and connect with communities, maximise exposure, increase traffic and leverage the power of both traditional and new media.
NIKON D5000 CAMERA LAUNCH (2009):
In early 2009, Nikon launched their new and highly anticipated D5000 camera and approached Storyhead to help spread the word.
Given that Nikon were unwilling to run an above the line campaign, we proposed a targeted internet strategy that would grab online audiences by hooking them with highly engaging content.
The result was a three minute short web documentary and in-store TVC created with a bit of shock factor around the topic/concept. In the documentary we put the new Nikon D5000 to the test for one day with two kids, Maddie and Lockie, and let them loose in Sydney to find out how they would go capturing their day on camera. The message for the short films was that “being creative shouldn’t be hard – with the new Nikon D5000, being creative is child’s play!”
NIKON D5000 CAMERA LAUNCH (2009)
The videos generated a high number of YouTube views in ten days and they definitely stirred up controversy and discussion. Check them out and see for yourself just how easy it was to grab online audiences with the right content.
AN OPTUS IPHONE ODYSSEY
An amalgamation of freezing cold Sydney-siders, story-hungry journos and an iPhone fanatic combined for this incredible hype reel as we unravelled the iPhone 3G midnight launch from Sydney’s Optus store in our frenzied montage film.
An epic event as large as the Optus iPhone 3G launch in Sydney deserved an equally epic film. The 10 minutes long documentary made fabulous viewing for iPhone lovers. Storyhead, along with iPhone geek Andrew Suzuki and intrepid reporter Rachel Corbett, headed out into the cold Sydney night to capture the launch. The result was an incredible journey, taking insiders from the end of the queue to the beginning of Andrew’s life with an iPhone. Viewer’s have told us they got goosebumps at the end of the film, and one even said she cried!
AN OPTUS IPHONE ODYSSEY
Created to publicise the Optus launch of Iphone in Australia, this series demonstrated that, with Storyhead, your product launch, PR or special event can become a sensation and flood channels you may not even have thought of. To see what all the fuss is about, watch the video itself!
