The tale of storyhead
Once upon a time, a group of people who loved hanging out together, having fun and coming up with some cracking content ideas got together and formed a fun place to work, have fun and come up with cracking content ideas. What really inspired this particular group of people to get out of bed in the morning was the fascination of seeding their cracking content ideas into the world and watching them grow and spread out.
The collective group scratched its collective head trying to come up with a name for itself … then they had another cracking idea. Why not call themselves ‘StoryHead’, (primarily because the group was made up of storytellers), except instead of traditional paper and ink, they told stories digitally by turning smoke signals into digital files. Happy and satisfied with their new name they begun spreading their stories, almost at the very moment the world was at the cusp of a new dramatic metamorphosis – the digital content revolution.
As it would turn out, StoryHead was positioned just right. Brands and consumers had begun to connect like never before – at multiple touchpoints like mobile video, blogs, social media, television, etc. The StoryHead team became very excited as they witnessed the merging of fresh creative ideas presented on ever-changing and evolving platforms.
They begun to talk to leading brands such as McDonalds, Optus, Nikon, Telstra and Network TEN. They then used the power of story to engage millions of consumers with these brands. In turn, consumers were more than happy to be told a story, especially one that engaged, enthralled and excited as well as delivered an authentic benefit to their own lives. Finally, with delighted clients, pleased consumers and a great team, StoryHead lived happily ever after.
And that’s the end of the StoryHead tale … Or is it?
The StoryHead team will never stop telling stories because they’re still the most effective way to communicate a message. We’re open to new opportunities and new ways of getting our clients’ message out there. We’re committed to not looking at the ‘set way’ of doing things, which means that our clients benefit because they are always at the edge and ahead of what’s happening. You see, at StoryHead, we don’t just think outside the box but deny the existence of any such box.
